January 17th
- National Bootlegger’s Day
- National Hot Buttered Rum Day
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NATIONAL BOOTLEGGER’S DAY
National Bootlegger’s Day is observed annually on January 17.
January 17 is the birthday of Templeton Rye Whiskey, bootlegger Al Capone and the son of another bootlegger, Meryl Kerkhoff.
The earliest use of the term bootlegger was during the 1880s in the Midwest when one would conceal flasks of liquor in their boot tops when going to trade with Native Americans.
The term found its permanent place in the American vocabulary when Congress passed the Eighteenth Amendment prohibiting the manufacture, transportation and sale of alcohol in 1920.
Despite now being illegal, thirsty Americans still had a demand for liquor. While some distilleries switched their production to something legal, others took to bootlegging.
Bootleggers helped fill the demand by smuggling various brews from Canada and Mexico, and later distilling their own liquor in backwoods and secluded areas. They brought their loot back to sell to speakeasies, individuals and other establishments.
Other terms, such as rum-runner and moonshiner, became popular during this time as well.
Bootlegging has a legendary history. The Mafia arose out of the illegal and coordinated activities of bootlegging. Storied names like Al Capone, Lucky Luciano, Alphonse Kerkhoff and Bugs Moran are surrounded by glamor, danger and mystery.
Prohibition was repealed in 1933 when Congress ratified the 21st Amendment.
ABOUT TEMPLETON RYE
When Prohibition outlawed the manufacture and sale of alcoholic beverages on January 17, 1920, many enterprising residents of a small town in Iowa chose to become outlaws – producing a high caliber and much sought-after whiskey known as TEMPLETON RYE, or “THE GOOD STUFF” to those in the know. Alphonse Kerkhoff was one of those Templeton outlaws.
- Over the course of its storied history, Templeton Rye became Al Capone’s whiskey of choice, quickly finding it’s way to the center of his bootlegging empire. Templeton Rye is based on the original Prohibition era Kerkhoff recipe. It is aged in charred new oak barrels for a smooth finish…and a clean getaway.
January 17 is not only the birthday of Templeton Rye, but it’s also the birthday of Al Capone as well as the original Bootlegger’s son, Meryl Kerkhoff. Please join our community of enthusiasts at the Bootlegger’s Society.
HOW TO OBSERVE
Share a bottle of Templeton Rye with friends. Post photos on social media using #BootleggersDay or #TempletonRye
