So Adidas announced today that its partnership with Kanye West will extend beyond the Yeezy Boots shoes. Adidas believes Kanye’s involvement could also boost sales of its clothing line and a new deal will feature his designs and also include a line of retail stores that would sell his Yeezy brand of products. Adidas says the deal is the most significant partnership ever created between a sports brand and a non-athlete. The company has not released the financial details of the deal but lets hope Kanye works on the look of some of his clothes because the last stuff I saw from Kanye looked like it was Taken from a homeless person ;/…
EWREK
adidas doubles down on Kanye West partnership, will open retail stores for YEEZY products
Via ftw.usatoday.com06/29/2016 7:54 AM
